Before you change profile picture, post a new tweet or status on Facebook, you should check when is the best time to post on social media.
If you post to your official site, profile and group of company / organization during the period when your audience is most present in social networks or you do it arbitrarily, when you have the time, or when you feel that there is a need to set specific content?
On the Internet there are plenty of articles on when it’s best to post the content on social networks. Each of them have in a common ascertainment that the content must be posted during the period when your target audience is most present. If you update content at a time when people who follow you are not on the net, you effectively wasting your time. The reaction of the audience and the expected result will be significantly weaker or will be absent. Of course, in addition to the specifications of the target group into it must be consider the nature of the company / organization you represent and the quality of the content that you offer to the audience. Also, the quality of your content (how informative and fun it is to audience) depends on how much it will be shared.
Determining the optimal time for posting on social networks (Facebook, Twitter, Google+, Pinterest, LinkedIn) and corporate blogs / organization blog is vital to the attainment of the set goals and the success of your marketing. Below you can check a useful infographic which shows when is the best time to post on social media:
