Perfect Logo Design – infographic

4 rules of logo design

1. Start with your brand

Brand makes the sum of customer relationships with your business. Brand is the music that you play while you divert calls, your official parking space, your office anteroom and your internal relationship and communication within the company. When collecting ideas in creating logos ask targeted questions. If you ask your target audience or employees which color they like more – green, or blue, it will not bring you much. However, questions such as “What kind of impression we want to leave? Technical / Professional (blue) or trendy (green)? “- Puts you on the right path.

2. Simplicity

The more lines, shapes, stories, colors and fonts you have in the logo it will look more outdated, or simply kitschy. Of course, if you are interested in selling antiques or kitschy clothes – feel free to ignore this rule. In other cases – less is more! Remember that your logo is not the whole story, but only part of your brand. Limit the logo in a unique font or two different fonts if you are using a saying as part of the logo. Use pure colors instead of gradient because in print it usually end up far from the one that was supposed to turn out and exudes with amateurism.

3. Be bigger than you actually are

Do not let yourself be discouraged by the fact that you are a small company. Your logo can be as ambitious as the logo of one of your major competitors.

4. Haters gonna hate

Everyone has a different taste. We are sure that someone will not like your new logo. Therefore, it is important to explain why internally you went in that direction, and why the changes were necessary.

Below you can check out infographic which will show you the recipe for a perfect logo design, and also you can check few creative templates for download: