From day to day the popularity of YouTube is growing. YouTube is not just a site where you view a video or share your videos. YouTube has become the venue for advertising. Therefore, many businesses choose to advertise on YouTube. YouTube gets over 1 billion views per day, which means that if YouTube was a search engine, it would be the #2 largest, nearly 2X bigger than Bing and Yahoo search combined.
Advertising on YouTube with Video Ads
Creating YouTube Video Ads is easy and completely free. You can make it at home by yourself or hire some help for a professional look. Creating YouTube video ads is easy and completely free. You can make it at home by yourself or hire some help for a professional look.
If you do not have an idea you can check out the Guide to Creating YouTube Content. The guide is packed with ideas about video ads, as well as information about shooting a movie, and how to do SEO optimization.
In-Stream YouTube Video Ads
Probably the most popular YouTube Video Ads format, in-stream ads play your ad before or during another video from a YouTube partner. A viewer’s immediate reaction tends to be full of grimaces, groans, and complaints since you’ve taken the liberty of interrupting their YouTube video viewing adventure.
Viewers are obligated to sit through 5 mandatory seconds of the ad, after which they get to decide if they want to keep watching or skip the rest of the video and go on to what they wanted to see in the first place. If you’ve done some good targeting and have an interesting video ad, viewers might opt to continue watching.
With in-stream video ads, you don’t pay unless the viewers watched your video for 30 seconds, or until the end of the video. If they choose to skip, you don’t pay anything. Since you pay the same amount whether the viewer watches 30 seconds or the whole extended video, you can get more exposure for the same price. Studies have shown that longer videos (closer to the 60-second ballpark) tend to do better than the shorter ones.
In-Search Video Ads
In-Search video ads work similar to text ads in Google search, with advertisers bidding on keyword terms. While the same ad text strategies used to create AdWords text ads applies to these in-search video ads, the YouTube advertising market is much less saturated, allowing advertisers who might normally be unable to compete for popular keyword terms on Google search to get traction on YouTube.
YouTube Video Ads Tools and Features
YouTube has plenty of tools, extensions and options which is worth pay attention to. So let’s take a look at them :
- YouTube Analytics Data – Use YouTube Analytics regularly to assess your channel’s performance and investigate changes or trends across key metrics. Analytics provide actionable insights for creators to make better videos, implement and measure optimizations, and develop strategic programming. Gain fluency in the YouTube Analytics product. Routinely assess your channel’s performance and make changes to content and audience strategies based on your findings.
- Remarketing – YouTube makes remarketing possible on the basis of viewers’ sharing and engaging with your video content. Remarketing means reaching out again to viewers who have previously visited your channel, watched your videos, or shared them. You can remarket by targeting these viewers when they visit other sites or channels on Google Display Network.
- Channels – YouTube Channels are free to create, and function as your business’s own station, not unlike a Facebook page. You can customize your channel to express your business’s personality, and make it easy for viewers to subscribe to your future videos.
- Advanced Targeting Options – YouTube advertising offers some great demographic targeting options including niche interest targeting and age targeting.
Way to use YouTube Advertising Ads
Brand Awareness : YouTube videos let you create unique brand experiences and express your business’s personality. Consider producing a fun explainer video for your product or service. Creating videos is a fun and practical way to develop your brand’s identity.
Product Launch: Videos are a great way to introduce a new product or build excitement about an upcoming release.
Audience Engagement: YouTube can be a great venue for connecting and interacting with customers.
Customer Help: YouTube is a great place to offer how-to video solutions for common customer problems. Your videos can serve as a more engaging FAQ, or help customers gain a more advanced understanding of the features your product offers. Try hosting Q&A sessions to increase conversion with customers.
YouTube Advertising
With so many different ad formats to choose from, YouTube advertising is a playground for marketers looking to experiment with ad formats and gain exposure in a predominantly untapped market. Where else can you put advertising on other people’s popular YouTube videos?
Advertising can help you quickly build an audience for your videos, because you can create and launch an ad campaign within an hour or two and immediately track its results in real time. Based on your budget, consider running multiple ad campaigns, with different wording or keywords associated with each, simultaneously on a single service or across several services in order to more efficiently build an audience for your videos.
Check out this infographic Google put together if you want to find out more about YouTube Video Ads.
