Is your business focused more on increasing sales by attracting more visitors to your website, instead of taking more sales from those visitors you are attracting? Companies are each year investing thousands of dollars on good PPC, SEO and other methods, only to attract more users to their website. But, they only take little effort in converting those visitors to their future buyers. But first, lets explain what UX design actually is. Well there’s certainly no specific definition. It includes different categories like architecture of information, visual and interactive design and human-computer interaction. UX design or user experience design basically means creating products that are easy to use, useful for people and nice to interact. It helps you in determining what kind of experience user will have when he’s interacting with the product.
Now when we know what UX design is, lets talk about all the benefits for your business when using one. There are many reasons why you should invest in this design, such as your productivity being increased along with the sales, market sharing and loyalty of company’s brand. When users are coming to your website, for them, experience is really important and if your design is either attractive or not it will depend if they’ll come back to your site in future or spread words about you. Design of UX focuses mostly on providing your customers with their needs. So when you build website make it centered on your users and you will then know what is it they are looking for. If people are spending more time on your website it probably means that your user experience is good, and the more your UX design is attracted to their specific wishes, they will easier make decision to buy something. Keep in mind that other websites are having their offers too, so if your website doesn’t provide them with their needs, they are going to turn to some other site.
When making analysis with UX on your website, you are able to make tailored experience for your users needs. It’s no secret that every company wants to improve conversion rates. Doesn’t matter if you are just starting to build one website or launching new product whatever project you have, it would benefit your whole project if you receive feedback from real people. The worst thing when creating something new or maybe re-building your old website is to guess. And this is the path where you are going if you don’t receive feedback from other people.
More and more companies are putting their money towards UX design and overall customer experience. But also, don’t forget your competition is doing the same. People are stop tolerating bad user experiences and focusing on good ones. To be brutally direct, when customers are dealing much easier with your competition, this is what they will continue to do. Chances are, if user has just one negative experience dealing with you he might never come back. When you spend hours in creating positive impression that takes only few seconds to leave effect on customers, the return profit will be profitable, but only if your UX design is good. (Consequences of bad UX).
