Home Data visualization Why every serious company must have an e-newsletter?

Why every serious company must have an e-newsletter?

17. December, 2014

What is e-newsletter and what is it for?

Online newsletter is an HTML e-mail that allows continuous correspondence between companies and their customers, and the main reasons why every serious organization wants and needs to have it, are:

increase brand awareness,
helps build a relationship with current and potential customers,
can build and enhance the reputation of an expert in a particular field,
causes an immediate response and a large number of reporting, because it is a mass e-mail that is sent to many people,
number of people in the newsletter is intended for often greater than planned,
is an excellent method of isolating yourself from large businesses, who generally do not communicate with their customers in this way,
financially beneficial marketing tool for saving resources such as paper, printing, sending, etc.,
allows monitoring and immediate analysis of the results,
effective than other marketing channels to disseminate information on the Internet.

How does e-newsletter work?

E-mail marketing is an important part of work to improve the operations of any company that build long-term relationships with their clients considered on the basis of the stability of their business. The reason for this is the fact that e-mail marketing (which is part of the e-newsletter campaigns) opens the possibility of monitoring the habits and behavior of customers, their interests and desires, and thus provides an immediate insight into campaign performance. This allows for more comprehensive planning of any future marketing moves, and thus substantial savings of time and financial resources.

System mailing list consists of three parts:

Newsletter form in which the user leaves your data and thereby subscribes to the news,
database where there are e-mail addresses,
e-mail client (program) which regulates the e-mail address through which is the newsletter sent.

High quality email client allows formatting and inserting images into digital letter, but boasts a more complex segments and settings, such as: Automatic transmission (in a given time), automatic deletion of users (after clicking on their link to delete from the list which is an integral part of every e-mail), comprehensive statistics about user behavior after receiving e-mail (statistics on the number of opening e-mail, about clicking on links that are in e-mail, etc.), and the companies provides insight into the habits of its subscribers, and thus significantly helps in planning future marketing steps on the Internet.

Content and structure of e-newsletters

It is not easy to design a well-written and visually appealing newsletter, it can confirm the best experts in this field. Instructions related to the content of the newsletter (and sales letters) are ungrateful theme, and the continuation of this article will be tied exclusively to describe several important visual characteristics of a good newsletter:

Many marketers will agree that the length of the letter is not important, as long as its content is not boring, but most of them emphasize that the width is necessary to define the way that the reader “no flies” from the field of view. The meaning and message of your e-newsletter should be clearly articulated – at the end of reading a person must be aware of what exactly you present or offer and what are shopping amenities for cooperation with you (try to put yourself in their position and “listen” to their fears, desires , needs etc.).

It is important to consider that all the readers do not have your vocabulary and way of expression. For this reason, it is important when writing to use “everyday language”, which implies a reduction of sentence, the use of frequency words, expressions and jargon. The letter you write should be expertly and professionally written, because only as such, it has the authority.

Many are wondering how to keep the attention of someone who does not have time and patience to read the whole text, but rather it “scans” and thus reveals, “is there something to it?” The answer is: plenty of accented titles, continuous separation of text in a new line and paragraph, bold and underlining words, phrases and even whole sentences, killing monotony by using graphics and photos, etc ..

It is a good idea to put links in the e-newsletter that will lead readers on the parts of your website which contains more information about the service or product. In this way, for existing customers you refresh the memory of website or introduce content to new users, which make them a potential regular visitors. This is also a good way to create a dynamic and at the same time retain the reader’s attention.

Below are great examples of fresh new e-newsletter templates for download:

Asgar – Multipurpose Email Template

A set of 8 PSD E-newslleters files with custom designed Charts for Flat designed Email Templates which can be use for any kind of business like Business, Corporate, Agency, Blog, B2B, Travel, Magazine, E-commerce, Retail, Photographer, Designer, Freelancers, Personal, Notify, Discount Program, Shopping Template, Application Phone/Mobile, Marketing and much more. This template completed all files you need! Download here.

E-commerce Special Offer Email Template

SHOPdeal is Best for a retail and e-commerce product special offers. This design could be used on a monthly special offers and best deal details. It’s very easy to edit; Layers and Smart Objects are very well-organized and structured, you can easily customize the design and color as per your need. Design is clean and professional. All you need to do is just to change content and products. Download here.

Multipurpose E-Newsletter

Features: Clean and Flat, Fully Layered PSD Files, Fully Customizable And Editable, 2 Layouts, 3 Color Combinations, 6 PSDs, 600px x 2000px and 600px x 2313px. 72 DPI. RGB Color Mode. Download here.

Huron : Sale and Promotional E-newsletter

This template allows you to quickly editing and coding your e-newsletter project.Templates which can be use for Retail Business or any kind of business. Work in photoshop using smart object, very easy customizable in 3 simple steps. Download here.

Last Minute Multipurpose Hotel/Travel E-Newsletter

LAST MINUTE | Travel E-mail Bundle + Builder – Mordern and Multi Usage designed Email Templates Bundle with 21 prebuild layouts, 12 Unique design page, 6 mini shot E-business page and 3 Notification pages, and with template builder V3.1 in the main file.
You can use the template for Travel / Travel Hotel Booking / Customer Notification Subjects, and sure you can edit it to match your business and E-commerce needs… Download here.