If we consider the fact that today 90% of media interaction occurs on the screens, on smartphones, tablets, notebooks or desktop PCs and TVs, then the concept of Responsive makes good sense. How much time, money and other resources should be spend for each of the devices have evolved separate in web presentation? So, just that allows Responsive Web Design (RWD) to your website adjust the screen size to the device from which the user accesses and that information on the screen are clearly readable.
The advantages of RWD
Availability
Web site will be accessible and legible on the screens of all devices with which customers visit your website. No more need to “zoom in” content to read the e-mail address or phone number.
User experience (User Experience)
Normally, that visitors will be happier when the website has “normal” view. Usability of your web will be much better and people will surely keep coming back to it (normally, it also depends on the content of the web).
One CMS
No more need to take care that you must update the content on the desktop and mobile versions of websites. You now have one system (say the WordPress platform), which update all in one place, and the result is visible updates to all devices. So, take care of one system rather than two or more – easy maintenance.
SEO
Instead of optimizing content, or linking to more places, RWD provides a single system that is easy to update and it’s optimized for all devices. In addition, the URL structure remains the same for all devices whether for desktops, smart phones or tablet computers, which enables Google to simply crawl your website. Google favors RWD in front of the other approaches to developing a website optimized for smartphones.
Conversions
For most of us, the most important is how many conversions are through websites and that this number is increasing. Using RWD access, except for desktop users, you focus on all mobile users to browse the web prefer their devices, and thus increase the conversion of your site which ultimately reflecting the increase in sales.
Reporting
Unique URL for good Responsive website means that there is one set of statistics that are monitored and where the work reports are made. Such reports facilitate the analysis of conversion flow and help in the decision where it is necessary to make improvements.
Time and money
Responsive web definitely saves your time and money because you do not have to invest in the development of additional mobile version of the web, or maintain multiple CMS systems.
Periodic reports show a tendency to increasing use of mobile devices and it is expected that 2015 will be the beginning of a mobile! Boom. Mobile compatibility can no longer be ignored and is an important optimization of appropriate design and functioning properly on all devices. If the user can not easily browsing your site on your mobile device, he probably will not return. More and more smart mobile devices and designers have to adapt to ensure that users of devices of different sizes feel comfortable.
Have you been delaying investing in a responsive web design? Well now is the time to Ensure your website is mobile friendly. Google have announced a change to their algorithm to enhance the results of sites which are responsive, this launches on 21st April, 2015. The new responsive algorithm will boost the rankings at an individual page level and on each page will be assessed for mobile friendliness. The algorithm is implemented real-time, so as Google sees a mobile-friendly site it will receive the benefits immediately.
Google have labeled this as an enhancement to pages which are responsive rather than a punishment for pages which are not. Whatever way you look at it – a penalty or not it’s best to buy a responsive website solution ASAP.
Below you can check infographic about why is 2015 a year of RWD:
