E-mail as a means of direct marketing offers many advantages, such as:
- Enables quick response to customer requirements. E-mail reduces the response time to customer requirements, from 6 to 8 weeks in the case of postal mail, at 48 hours in most cases. Users have the ability to immediately respond by returning e-mail or by clicking on the link to the Web site of the company, in order to obtain more information. This also fulfills the interaction between the company and its customers.
- E-mail marketing saves time. Thanks to the use of e-mail marketing companies have significantly reduced the cost of time in relation to marketing that uses traditional mail.
- E-mail marketing strengthens the position of the brand. Regularly sent e-mail messages that contain properly addressed topics messages (Subject) strengthen the position of the company and its products. E-mail creates a two-way relationship with customers and encourage long-term, qualitative relationships. Considering that the user has given his consent to receive information about products and services, e-mails of companies are expected as messages from friends.
- E-mail marketing is an effective way to bring visitors to the Web site. HTML links can be inserted into the E-mail, so you can quickly direct users to the Web site of the company. Thus, increasing the number of users who register on the Web site. The company to subsequently registered users can send targeted content.
- The results of the e-mail marketing campaigns are easy to measure. The success of a marketing campaign can be measured by using software programs that are designed to capture responses from the user.
- E-mail marketing is widespread. It is the most used aspect of the Internet and is part of the daily activities of a large number of people.
- E-mail can be adapted to the user. When lists are used in conjunction with databases of users, the campaign can be adapted to the users so that each e-mail contains information pertaining to that user. Integration with databases enables you to create user groups that will receive e-mails that are appropriate for one of their common characteristics (eg, education, gender, age, etc.), So that the e-mails that are sent can be easily selected and directed.
E-mail marketing is one of the most effective means of marketing that is known today. Any company that wants to achieve business success, can not ignore the huge sales and marketing potential of e-mail marketing. It is very effective and inexpensive means of gaining and retaining customers. E-mail marketing is the epitome of “one to one” entirely appropriate for personalized and targeted customer relations.
Below are great examples of creative e-mail marketing newsletter templates for 2015:
Gravity – Responsive Email + Themebuilder Access
Features: A link to our ThemeBuilder. Export to desktop. Change background image / patterns. Drag & Drop modules. Duplicate or hide modules. Unlimited Structures and Colours. Full Width Design. Clean Commented Code. PSD Photoshop File included. Documentation. Email Services Compatibility: MailChimp. Icontact & Campaign Monitor. Tested with Litmus. Mobile responsive. And many more! Preview & download here.
S-Shopping Responsive Email + Template Builder
S-Shopping Mail is a clean , minimalist and responsive e-mail template. It work well with any kind of email service provider ( iContact, Benchmark Email, MailChimp, Campaign Monitor, or Constant Contact). Make your e-newsletter memorable with good design and colorful. This would be good for your marketing strategies and This will help you to promote your online business worldwide. Preview & download here.
Wecamp – Responsive Email Template + Online Editor
Features: Responsive Layout. Drag and drop Builder Acess included. Unlimited colors shema. Unlimited Variations. Inline Css and optimized code. Fully Layered PSD included. MailChimp Ready Template. Campaign Monitor Ready Template. HTML without tags version. Major Email Client Support. Documentation Included. Preview & Download here.
Movu – Modern Email Template + Themebuilder Access
Features: Responsive Layout. Drag and drop Builder Acess included. Unlimited colors shema. Unlimited Variations. Inline Css and optimized code. Fully Layered PSD included. Esp Compatibility: Mailchimp. Campaign monitor. iContact. Aweber. Tested with Litmus and Email on acid. Preview & Download here.
Equinox – Responsive Newsletter + Builder Access
Equinox email template is an ultimate business email template, which can be used for business, online advertisement, garments, fashion, e-commerce, photography & many other purpose. With one of the best email marketing templates, it is simpler to customize an email template design as per specific business needs. Equinox email template allows users to install and use it, change the background image and modify it according to their requirements without any hassle. It comprises fully layered PSD email template file along with plain HTML email template and enables users to easily export customized layouts on the fly. To ensure 100% reliability and scalability of email marketing campaign, this business email template is well tested on litmus.com. The included documentation makes it easier to configure and use this email template. Preview & Download here.
Shoppy Responsive Email Template
It is a perfect email template for e-mail marketing campaigns to increase your sales conversation and drive conversions.You can Send attractive offers and sales on your products. Preview & Download here.
Bink Mail- Responsive E-mail Template + Themebuilder Access
Bink Mail – Responsive E-mail Template is a Modern and Clean Design email template. Different 8 layouts. Features: 8 Themes. Theme Builder Access. Add or hide modules. Drag & Drop modules. Unlimited Structures and Colours. Change background. Modern and Clean Design. Responsive Design. Mailchimp Ready. Campaign monitor Ready. iContact Ready. PSD File included. Well Documented. Preview & Download here.
Unity – Responsive Email + Themebuilder Access
Features: A link to our ThemeBuilder. Export to desktop. Change background image / patterns. Drag & Drop modules. Duplicate or hide modules. Unlimited Structures and Colours. Full Width Design. Clean Commented Code. PSD Photoshop File included. Documentation. Preview & Download here.
Travelesia – Email Template + Builder Access
Travelesia , one of the modern responsive HTML travel newsletter templates with extremely powerful features has been introduced for the traveling businesses. Listed among the most elegant & awesome looking travel email templates, Travelesia is structured with incomparable yet fascinating features to help the travel agencies drive the promising traffic. Supreme layout, clean in design and simple to use, this one of the travel holiday email templates has been uniquely styled to make it fit according to the specifications of different travel businesses. Preview & Download here.
Cloe – Responsive Email Template + Builder Access
Cloe is an ultimate business email template, which can be used to create effective campaigns in order to boost online sales. With one of the best email marketing templates, it is simpler to customize an email template design as per specific business needs. Cloe allows users to install and use it, change the background image and modify it according to their requirements without any hassle. It comprises fully layered PSD email template file along with plain HTML email template and enables users to easily export customized layouts on the fly. To ensure 100% reliability and scalability of email marketing campaign, this business email template is well tested on litmus.com. The included documentation makes it easier to configure and use this email template. Preview & Download here.