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A Newbie’s Guide to A/B Testing


What day of the week brings the best Open Rate of newsletter campaign? What name to put in the “From” field and how mailing list subscribers will react to it? Do you have a problem with the decision about newsletter title (Subject Field)? In which time you should send a newsletter to have better Click Rate? These are just some of the issues that trouble us when it comes to e-mail newsletter. Using the A/B testing is possible to get answers to these questions, or at least get a good guidance for achieving better results for email marketing campaigns.

What is an A/B testing?

A/B testing is actually a confrontation of two options (A and B). Choosing between options A and B, will do the users / clients and you will get the answer which one is better, more attractive, ie, generating better user engagement (A or B). You can make the A/B testing on landing site, testing it’s appearance, content, title, arrangement of individual elements in it, the name and position of the CTA (Call to Action) links… etc.

Although apparently simple technique, A/B testing is a process that includes a detailed analysis of the data and give the necessary information about the way visitors see and interact with the site. Results will appear only if the test is properly implemented, using a real variable, the relevant parties, at the right time. To find out more about it, check out the infographic below: