Autoresponder is online email service that allows you to automatically send a series of pre-written messages to those people who have subscribed to your email list to receive future notifications be it on the news with your blog, free email course or the promotion of specific products or services.
The main advantage of using autoresponders is associated with the fact that most people need to hear about product or service, an average of seven times before they decide to purchase. You can also use an autoresponder to send continuous e-mail messages and in this way to educate them about your product or service. People will give their consent to receive e-mail messages in exchange for free and quality information. Be careful not to overdo it with, but give them the right, quality information with occasional mention of your product at the end.
Over time people will gain confidence in you. The longer you kept in touch with them, the more likely that they will buy your service or product. People buy from people they know, and adding autoresponder in your email marketing strategy is an excellent choice. You should definitely get to know how autoresponders work and recognize their value to email marketing. Making autoresponder a part of your online communication strategy saves a huge amount of time and lets you better adapt your content to specific subscribers.
Depending on the kind of business, content and target market, autoresponders can help in different ways. The infographic below shows some of the many possibilities:
