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The role of Infographics in Content Marketing

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The role of Infographics in content marketing of  any online business cannot be underestimated. Every website or blog requires great content in order to succeed therefore the famous phrase ‘content is the king’. However, no matter how great your site content is, it still needs a strategic marketing plan in order to be of benefit to your business and the end user. Without marketing, it is as good as dead. Infographics are very effective in content marketing. The end reader can simply understand the idea by simply looking at an image which represents the most crucial information about your business, vision, idea etc.

What is an Infographic?

Infographic a visual graphic representation of data, knowledge, and information that is intended to communicate quickly, precisely and clearly. It makes it easier for the audience to consume, understand and retain the information. 90% of the information that goes to the brain is visual and it is processed 60,000 times faster than content which is just plain text. Furthermore, we use different images, diagrams, charts etc. To deliver that simple concept in more coherent and precise way to our audience. For some business people, this concept is widely used and is very effective.


There are many advantages of using Infographic in content marketing. Some of these include;

Attention Grabbing
The reader’s attention will easily be caught by the appealing design. Thus will trigger  curiosity to discover what the graphs, lines represent and will take a short time to learn what the attractive image is all about. Using different shapes, colors and combining them with graphic images might have been the real attention scraping tool you have hoped to work instantly.


  • Easier to Understand
    Most of the information is simplified and very easy to understand. They contain a lot of data which is compressed into one attractive image and it doesn’t have to peruse pages and pages of data to get the clear message.
  • Reduces Boredom
    Nobody enjoys reading paragraphs upon paragraphs of information. Not only this practice is very boring but also very tiring for the eyes and brain. One ends up fatigued and mostly confused after reading all the information. Many people will most likely not read the content at all since time is of the essence and is therefore very limited. An Infographic will instead provide the same information in a simpler and exciting manner.
  • Awakens your interest
    The way it is designed will awaken the interests of people who didn’t even have an interest in the facts presented in the first place thus making them consumers of your content.

The effect of using Infographic on your website

  • Viral Capabilities
    It is very easy to share an Infographic on social media sites such as Facebook, Twitter, Pinterest, Instagram etc. as opposed to text content. This increases its potential of being shared by hundreds or even thousands of people all over the internet instantly.
  • This helps – Search Engine Optimization
    Many people visiting your website are likely to click and share the Infographic in your content. By doing so, it goes viral and the major search engine – Google, will index and rank your site higher because of the back-links made to your site.
  • Builds Brand Awareness
    You should create Infographic with your company logo and brand embedded on it. This is a very effective way of promoting your brand online.
  • Increase Website/Blog Traffic
    By sharing and clicking of Infographics on your website, your audience will visit your website traffic. More traffic means more leads hence more business.
  • Improves site Authority
    Infographics require a lot of research to make. By having them as part of your content, this creates trust and confidence in your audience. They visit your site believing that you are an expert in that particular niche.

As the above advantages show, you are much more likely to succeed in your online content marketing efforts through the use of Infographics as opposed to just using plain text as your content. They are a must for your business to reach its potential.